01
Campaign architecture
Define audiences, intent, geography, ad groups and budget guardrails for the appropriate platform.
Paid advertising
Paid campaigns with a clear conversion plan
Use paid media to reach relevant demand and learn faster, with budgets tied to business outcomes rather than clicks alone.
Where this service helps
Paid traffic exposes weak landing pages quickly. Before increasing spend, we define the offer, target audience, conversion action and measurement approach. Channel choice depends on your sales cycle and the quality of the data available.
How we approach the work
A practical scope, agreed priorities and clear ownership.
02
Landing experience
Match ad messages to useful pages with clear proof, next steps and mobile usability.
03
Optimization loop
Review search terms, creative, spend and lead quality; adjust based on evidence rather than automated recommendations alone.
A clear handover
What you can expect
A campaign plan, tracking checklist, landing-page requirements and a reporting cadence. Media spend and management scope are agreed separately.
How we judge progress
Track qualified leads, cost per useful enquiry and downstream outcomes where available; click-through rate alone is not success.
We agree useful measures at the start and explain any data limitations in reporting.
Explore related services
Connect this work to the rest of the customer journey.
Common questions
Is ad spend included?
Media spend is separate from planning or management fees and should be agreed before launch.
Will campaigns work immediately?
Campaigns need testing and usable conversion data; results are not guaranteed.
Plan the next improvement
Tell us about your website, audience and goals. We will discuss a focused starting scope.
Contact Cigma Solutions