01
Account and conversion audit
Review account structure, consent and tracking, search terms, exclusions and existing lead quality.
Paid advertising
Google Ads aligned to real business demand
Build Google Ads around the searches and products that matter, with clear tracking and budget controls from the start.
Where this service helps
Search, Shopping, Display and Performance Max have different roles. We select formats based on inventory, buyer intent and available creative, and we avoid treating every platform suggestion as a mandate to spend more.
How we approach the work
A practical scope, agreed priorities and clear ownership.
02
Campaign setup
Structure relevant targeting, ads, assets and budgets with a matching landing or product experience.
03
Ongoing refinement
Evaluate queries, placements, creative and conversion quality; update campaigns with documented decisions.
A clear handover
What you can expect
An account action plan or scoped setup, conversion definitions and reporting aligned to qualified enquiries or sales.
How we judge progress
Use lead quality, cost per acquisition and sales contribution where data allows, alongside platform-level diagnostics.
We agree useful measures at the start and explain any data limitations in reporting.
Explore related services
Connect this work to the rest of the customer journey.
Common questions
Do you manage Performance Max?
It can be part of the plan when the business has suitable assets, conversion signals and a reason to use it.
Do you need account access?
A meaningful audit or management engagement requires appropriate access granted by the account owner.
Plan the next improvement
Tell us about your website, audience and goals. We will discuss a focused starting scope.
Contact Cigma Solutions