01
Measurement plan
Define key actions, traffic sources, campaign parameters and reporting questions.
Analytics and tracking
Measure the searches and actions that matter
Make marketing decisions with trustworthy data. We define important actions, check collection quality and build reporting that connects visibility to enquiries.
Where this service helps
A dashboard can look complete while important forms, calls or consent states are missing. We start with a measurement plan: what questions need answers, which events represent meaningful action and where data limitations must be stated.
How we approach the work
A practical scope, agreed priorities and clear ownership.
02
Implementation review
Check GA4 and Search Console setup, events, consent behavior and avoidable duplicate or missing tracking.
03
Reporting cadence
Build a concise view of landing pages, queries, conversions and lead quality where systems allow.
A clear handover
What you can expect
A tracking specification, implementation checklist and reporting framework with clear metric definitions.
How we judge progress
Judge the measurement system by completeness, consistency and usefulness for decisions, not the number of charts.
We agree useful measures at the start and explain any data limitations in reporting.
Explore related services
Connect this work to the rest of the customer journey.
Common questions
Can you access our analytics without ownership?
We need the appropriate read or edit access granted by your account owner, depending on the work.
Is GA4 enough to understand SEO?
No. Search Console, site data and lead quality add important context.
Plan the next improvement
Tell us about your website, audience and goals. We will discuss a focused starting scope.
Contact Cigma Solutions