01
Audience and channel fit
Review customer segments, current profiles and the questions or proof each platform can address.
Social media
Social media that supports your sales journey
Choose the platforms where your audience actually pays attention and connect social content to a useful next step.
Where this service helps
A busy posting schedule is not a strategy. We consider the role of social media in awareness, trust and lead generation, then recommend a sustainable format and cadence. LinkedIn, Instagram, Facebook and other channels need different messages and assets.
How we approach the work
A practical scope, agreed priorities and clear ownership.
02
Content and campaign plan
Set themes, formats, publishing responsibilities and paid support where it serves a clear objective.
03
Measurement and iteration
Review meaningful engagement, referral visits and enquiries, then adjust creative and distribution.
A clear handover
What you can expect
A channel strategy, content themes and a practical publishing or campaign plan tailored to available resources.
How we judge progress
Connect platform activity to qualified visits, conversations and enquiries; follower count is only one supporting signal.
We agree useful measures at the start and explain any data limitations in reporting.
Explore related services
Connect this work to the rest of the customer journey.
Common questions
Should we be on every platform?
No. We prioritize channels where the audience and content format fit.
Can social media generate B2B leads?
It can support discovery and trust, but results depend on audience, offer and follow-up.
Plan the next improvement
Tell us about your website, audience and goals. We will discuss a focused starting scope.
Contact Cigma Solutions